@The:
Counter type war games have been around since the dawn of commercial war gaming in the early fifties. Still a large contingent of war gamers play these style games. Doesn’t appear to be any blocks, just thick counters. Block games are different and add a level of fog of war to the mix.
Counter type wargames nearly killed the market for wargames, because playability (or diversity of presentation) was not the goal; producing a large variety of very, very complex games very, very cheaply was the goal. According to Avalon Hill (which indisputably carried the genre for decades) Africa Korps, Age of Sails, Stalingrad, Civil war…pretty much any war themed game concept or genre can be handled the same method; massive rows and bags and piles of tiny, anonymous delaminating chits, played on a boring, folded paper hexmap.
There were compelling games that could not have been done any other way or by anyone else at the time (Republic of Rome (1985)…well…New Angeles (2017) seems inspired by this one… Amoeba Wars??), these ASL style games have a massive learning curve, huge time commitment, extremely complex rules, and unlike most modern tabletop wargames, there is not much aesthetically interesting or engaging about the game board and pieces. That’s where AxA came in. Remember those ads on the back of comics in the 60s where you got 6000 army men for $20? What if they made a game like that? That was its niche. Play with Army men but it comes with real rules, rules that you and your little brother can play by…
Axis and Allies continues to have a strong following at these events 30 years out, and I believe one of the reasons is that it was one of the first “3D army men” style games, which by the 1990s (Warhammer, Hordes, etc.) became the popular, internationally adopted format for TT wargaming and combat RPG games.
I attended Gencon last year and while there were dozens of custom and even one-off homebrewed wargames, hundreds of new euro-style games, I saw virtually no-one playing the classic Squad Leader style games. Same D&D and Magic…Pathfinder Paizo and Fantasy Flight ate their lunch because they actually cater to their audience.
I’m glad that there are tons of new games coming out, and I’m not naysaying that. Quite the contrary; there are really so many new games now, and so many good games, I’m not sure that I’m going to buy a game that appears inspired by the chitwars era. Even if the game contains a substantially higher quality or variation of pieces, or deep and compelling rules and procedures covering logistics etc. just seeing a stack of 12 cardboard chits to represent the American war effort…isn’t compelling in my opinion, as a gamer of 30 years.
Who knows, it could be great. Have many great games on my shelf that have yet to find a “local audience” lol.