@djensen While I’m still adjusting to the new forums, I think this was a good move. As far as monetizing the site…while I don’t know much about such things, making TripleA a pay-to-play service seems to me to be a good place to start. For example, TripleA access could be included for Bronze, Silver and Gold Patrons, while non-patrons pay $2/month or $20/year. Obviously, becoming a Bronze Patron would be the smart play in that scenario; either way, the objective is met.
Beyond that, I think a slightly more aggressive approach to the support drive is warranted. I’m sure you don’t want to spam everyone who visits the site (and everyone hates spam), but increasing the prominence of the message that this site runs primarily on donations wouldn’t hurt. Perhaps a weekly newsletter, similar to the Digest sent out on 18 NOV and featuring links to the top-five discussion topics of the past seven days, could include a prominent message about the support drive.
I find A&A.org an invaluable site and worthy of my financial support, which is why I became a Silver Patron several months ago. I encourage others to do the same, as there’s no better place for we A&A addicts to congregate with our own kind.