Three points I’d like to touch upon:
1. Affordablility.
The greatest hoax in the world is that Wizards made you believe AA50 costs $100. AA1942 retails for $35. Clearly Wizards had you, the customer’s best interest, in mind with 1942. Yet, I wonder how much would it cost Wizards to “upgrade” the game components of AA1942 with those found in AA50. $10? $20? $50? The answer is on the lower end. In fact, I would be surprised if the manufactuer’s cost per unit of AA50 was more than $5 over AA1942. It all comes down to economies of scale. Produce more copies of AA50 and the price goes down.
There could been a version of AA50 on store sleeves right now – at this moment – for less than $50 retail. KGB’s argument that even $50 may be too much is certainly justifiable. However, look at the most successful “toy” on the children’s market for the past two decades: Video Games. If parents are willing to shell $60-$70 per video game as stocking stuffers, then there’s no reason that copy of A&A (which is larger and more tangible) can’t be underneath the Christmas tree.
Side Note: I bought my copy of AA50 for $60. I still have the packaging slip to prove it. Don’t believe it for a second if Wizards or Larry Harris tells you they barely made a profit on AA50. The reality is that they made a killing on AA50. Which is why they’re so quick to rush out AA1942, to milk even more money from you guys.
2. Play Time.
When I was at the Eindhoven Board Game Con, I came across the most remarkable facsimile of Axis and Allies. It was a Euro-game depicting World War II in Europe. Think AA:Europe but at an even grander scale. What’s important is that the board had breakaway sections to allow players to customize the scope – and play length – of their game. For instance, if you wanted to portray the Normandy Operations, you could simply swap out the Western Europe tile for a similar tile of France broken up into many territories. The same could be done with the Eastern Front and Southern Europe. New board setups were provided for whatever option the player chose.
Why couldn’t Axis and Allies: 1942 be more like this? Simply have Eastern Europe and China as break away sections. Or if Wizards is lacking in know how, just include a glossy mat of 1942 with AA50 for beginners.
Wizard’s criteria for “sound business” is to make the client PAY for a copy of AA1942. And when he tires of that the client can PAY AGAIN for a $200 copy of AA50 on ebay. Brilliant.
3. Pieces.
Not much of an argument can be made here. You could buy 1942 just for the pieces and the price point would be similar to what you pay for pieces from a third party retailer. However, to do so is to – again – perpetuate a broken system. This is a clear sign to Wizards that fans are perfectly content to replace their pieces by buying a new game. As opposed to Wizard’s quality assurance department providing fans with replacement pieces SEPARATELY when they run out.
I’m with Jennifer here: in this tough economy, how can you justify spending even $20 on plastic playing pieces of 1942 quality? You cannot.