I agree that it would be better if both Europe and Pacific were bundled in one neat package with all the maps, country pieces, etc. included. If anyone just wanted to play Europe by itself, or Pacific by itself, I think they still could. Won’t the new rules re-print cover theater specific items (like kamikazes and China rules)?
One problem with this from a marketing point of view though. If WOTC sold the game as one package of Global 1940, then they would probably have to charge $140-$160. They could cut a few costs, like not so many IC, Base and AA Gun counters, but there isn’t a lot that is really the same in both games. There are also plastic chips and dice. Still, you couldn’t cut too much because you would need almost twice as much for the entire Global game. Plus with the new rules for AA Guns, you need a lot more of those unless you use chips for the extra. They could change the packaging some and maybe bring the price down some from the cost of buying each game seperately. Last I checked Europe 1940 and Pacific 1940 were selling for about $80 each. So, if someone did want the Global game, and WOTC managed to sell that for $140 or so, you could save a little that way.
However, some people may not be willing to put out $140 or more, but would be more willing to put out $80 for one or the other. Perhaps they want to try out Europe and see if they like the game. Then, if they do like it, they can add the Pacific game later, or visa versa. If they don’t like it, for whatever reason, at least they are only out $80 rather than say $150.
So, it just seems to me that it would be easier for WOTC to market two $80 games rather than one $140-160 game. Of course, the ideal solution would be for them to put out Europe and Pacific for $80 each AND put out a new Global game for $140-150. Then everyone could have their choice.