Some criticism I’ve heard about the box art is the absence of the British flag on the box art, and the center of attention being on the Free French flag. Apparently the argument is that the British Empire did more fighting than the Americans (which is up for debate, but I’m not going into it here) and the Free French did little to nothing. I don’t understand this criticism when
1)the Brit flag has been seen on almost every Axis and Allies game to date, and even if it wasn’t the UK faction has been represented in every Axis and Allies board game (except Guadacanal and maybe the Battle of the Bulge–-haven’t played Bulge). Additionally, the UK is going to be well represented in Europe 1940 (Global 1940 even more so!).
2)I see nothing wrong with the Free French flag being the “main” flag here. Free French contribution to the Allied war effort wasn’t significant to turn the strategic tide, but it was enough to warrant worthy mention. However, all of that is irrelevant; this is the introduction of France as a full power for the first time in Axis and Allies. Sure, Italy’s flag might not have been shown in AA50 but you don’t see the Italians complaining do you?
Really, I don’t see what’s so insulting about the British flag not being shown on Europe 1940. We know what it looks like, we know how much the British contributed to the war effort (at least, people who know their history do), and we know they’re a major faction in the game. Only a dunce would have no idea Britain is in a game called “Axis and Allies: Europe 1940”.
