Just stumbled upon this thread today. A very interesting and worthy topic, IMO. The ultimate question: How do we get more people playing A&A? Bear with me while I think out loud…
I got my first copy of A&A in 1984 (I was 13), because A) I’m fascinated by history, B) I love strategy games, C) Risk sucks and D) I suck(ed) at Chess. I was instantly hooked. Played it all through high school. In college, life intervened and the game gathered dust in my closet until my son was old enough to teach (around age 9 or 10, as I recall). Through the game, I imparted my love of history, critical and strategic thinking to him. As he got into high school, we played less and less, because girls/friends > dad (which is how it should be). He’s still got the game, though, and picked up Europe '99, Pacific '01, D-Day, Battle of the Bulge and Guadalcanal along the way. He introduced his friends to the game and, while they aren’t hardcore A&A fanatics, they still play from time to time.
After several years away from any version of A&A, my wife and I were playing Scrabble one night (yep, we’re party animals) early last summer and having a great time. She commented that she really enjoyed Risk growing up. I said, “How would you like to play a game similar to Risk, but infinitely better?” She said she would, so I immediately bought 2nd ed. Europe & Pacific 1940.
Never having played any version of A&A before, my wife struggled with the rules (and still has problems distinguishing destroyers from cruisers on the map at times). What kept her interest through the early struggles was the awesome potential for customization of G40. She’s always been into arts & crafts, and loves the fact that she can play a great game and use her creativity at the same time.
I can’t stress enough how rough the road was the first couple of times we played. She often became frustrated when she’d try to make a move and I’d tell her that she couldn’t, as it was against the rules (doing a non-combat move during the combat move phase, for example). I honestly believe that, if not for the great customization videos from Sired Blood, General Hand Grenade, Der Kuenstler and others, she would’ve lost interest in the game.
Their videos fed my wife’s imagination, though. They got her thinking about the game almost as an art project. She loves her art projects, so she stuck with it. Now, she also loves the game itself.
Lastly, my dad played classic A&A with me when I was a kid. Last month, I introduced him to G40. He enjoyed the experience and looks forward to playing again. At 77, he worries that he’s not as sharp mentally as he used to be. Dad told me that playing G40 is good exercise for his brain. He’s right.
So there you have three targets for A&A outreach: children (best for teens, of course), people who like both arts & crafts and games, and retirees with an interest in history.